The Book Dealers Don't Want You to Read.
17 chapters. Real numbers. Real tactics. Written by someone who spent 25 years watching buyers lose money they didn't have to lose.
- How to split any deal into 3 parts — so the dealer can't hide profit in the math
- What the finance manager is trained to do — and exactly how to block it
- The one time of month dealers actually deal — and when to walk away
- What your credit score means to the dealer — and how they use it against you
- The one question that stops the payment trap before it starts
The Dealership Is Set Up for You to Lose.
Here's How They Do It.
They have scripts. Training. Software that calculates exactly how much profit to extract from your deal before you sit down.
The salesperson reads your body language. The finance manager makes every add-on sound required. That monthly payment they "worked so hard" to hit? They planned it before you walked in.
"I spent 25 years on the other side of that desk. I watched smart, successful people sign deals they didn't understand — not because they weren't smart, but because they didn't have the playbook. Now you do."
This book isn't about fighting anyone. It's not about tricks or games. It's about walking in knowing what they know. Information is leverage. This book gives you more of it than most buyers will ever have.
17 Chapters. No Theory. No Fluff.
Every chapter covers a specific situation you'll face at the dealership — and exactly what to do when you face it.
What Dealers Hope You Never Learn
How dealership profit really works, from interest rate markups to the finance office — and why walking in blind costs you the most.
The Buyer's Advantage — If You Know Where to Look
You have more leverage than you think. Here's how timing and knowledge tilt the deal back in your favor.
Interest Rates & Finance Traps
How rates get marked up behind the scenes — and how to make sure you're not the one paying for it.
Getting the Full Value of Factory Incentives
Rebates, loyalty bonuses, and special offers most buyers never even know are on the table.
Max Out Your Trade Value
Why dealers lowball your trade — and how to make sure you get what it's actually worth.
Down Payments & Deposit Strategy
The smart cash moves that protect you from day one.
Leasing 101 — Understand the Structure
Cap cost. Residual. Money factor. The numbers that control your payment, explained in plain English.
Factory Lease Specials — The Deal Most Buyers Miss
The real lease deal is built at the factory, not the sales desk. Here's how to ask for it.
Lease Exit Strategy (All 4 Options)
Stuck in a lease? Most buyers think they have no options. Here are all four ways out.
Certified vs. Used vs. Rental — Which One Is Right?
How to know which option actually makes sense for your budget and your situation.
Smart Car Selection by Budget & Purpose
How to pick the right vehicle for your life — not just your wishlist.
When to Buy — Best Times, Worst Times
The timing windows that change the math in your favor before you ever say a word about price.
Build a Deal That Works for YOU
How to structure price, trade, and financing separately — so nothing gets buried in the numbers.
Choosing the Right Salesperson
How to spot who's actually on your team — fast.
What Happens in the Finance Office
This is where the real profit gets made. Here's exactly what to expect and how to stay in control.
My Worst Deal Ever — And Why I'm Sharing It
Even a guy who works in the industry can get pressured into a bad deal. Here's what it taught me.
Your Personal Playbook
Turning everything you've learned into your own step-by-step plan for your next purchase.
Who This Book Is For — and Who It's Not
This book is for you if:
- You're buying a car in the next 90 days and want to walk in ready
- You got a deal that felt wrong — and you want to know why
- You want to understand every number before you sign it
- You'd rather be prepared than confrontational
- You want to verify your deal was fair — not just hope it was
- You're buying for yourself, a spouse, or helping someone buy their first car
This book is NOT for you if:
- You want a magic trick to get a car for free
- You think you already know everything
- You're looking for "guaranteed savings" promises
- You want to fight the salesperson, not work with them
- You're not willing to spend 2 hours reading before a $30,000+ decision
Who's Cedric The Car Guy?
Here's What You're Getting
Everything inside the Car Buying SECRETS book
The "Read It First" Guarantee
Read the book. Use it at the dealership. If you don't feel more informed and more confident about your next car purchase, reach out within 30 days and I'll make it right. No hoops. No hassle. Your satisfaction matters more than $19.
Questions Before You Buy?
Your Next Car Deal Is Coming.
Walk In Ready — Not Hoping.
Dealers negotiate every day. You negotiate once every few years. This book closes that gap. 67 pages. $19. Read it before you go.