The Book Dealers Don't Want You to Read.
17 chapters. Real numbers. Real tactics. Written by someone who spent 25 years watching buyers lose money they didn't have to lose.
- How to split any deal into 3 parts — so the dealer can't hide profit in the math
- What the finance manager is trained to do — and exactly how to block it
- The one time of month dealers actually deal — and when to walk away
- What your credit score means to the dealer — and how they use it against you
- The one question that stops the payment trap before it starts
The Dealership Is Set Up for You to Lose.
Here's How They Do It.
They have scripts. Training. Software that calculates exactly how much profit to extract from your deal before you sit down.
The salesperson reads your body language. The finance manager makes every add-on sound required. That monthly payment they "worked so hard" to hit? They planned it before you walked in.
"I spent 25 years on the other side of that desk. I watched smart, successful people sign deals they didn't understand — not because they weren't smart, but because they didn't have the playbook. Now you do."
This book isn't about fighting anyone. It's not about tricks or games. It's about walking in knowing what they know. Information is leverage. This book gives you more of it than most buyers will ever have.
17 Chapters. No Theory. No Fluff.
Every chapter covers a specific situation you'll face at the dealership — and exactly what to do when you face it.
Why the Dealer Wins Before You Even Sit Down
The system is built for their profit. Here's how it works — and how to use that against them.
Know Your Numbers Before They Do
Your credit, your budget, your limits. Set them yourself — or the dealer sets them for you.
The 3-Part Split That Changes Every Negotiation
Price. Trade. Finance. Most buyers let dealers mix all three. Here's why you never do that.
The Test Drive Trap Most Buyers Don't See Coming
You're supposed to fall in love on the test drive. Dealers count on it. Here's how to stay in control.
The 20 Minutes of Research That Actually Matter
Most buyers research for hours and still walk in blind. This shows you exactly what to look up — and what to ignore.
The One Time of Month Dealers Actually Deal
End of month. End of quarter. End of year. Show up in those windows and the math changes.
How Dealers Lowball Your Trade — and How to Stop It
Your trade is worth more than they're offering. Here's why they undervalue it — and the move that fixes it.
Down Payments & Upside-Down Loans
Strategic cash moves that protect you from day one.
Leasing Decoded — What They Never Explain Before You Sign
Cap cost. Residual. Money factor. These three numbers control your payment — and dealers rarely explain any of them.
The 4 Lease Exit Options Most People Don't Know Exist
Stuck in a lease? Most buyers think they have no options. They're wrong. Here are 4 ways out.
What Really Happens in the Finance Office
The vehicle price is just the beginning. The finance office is where the real money gets made — and most buyers never see it coming.
Incentives & Rebates
Money that's already on the table — if you know to ask for it.
How to Spot the Right Salesperson — and the Wrong One — Fast
Not every salesperson is trying to take advantage of you. Here's how to tell the difference — fast.
New vs. Used — The Real Math Most Buyers Get Wrong
New isn't always worse. Used isn't always better. Here's how to run the actual numbers for your situation.
They'll Hit Your Monthly Payment — And You'll Still Lose
The dealer can give you exactly the payment you asked for. And still make thousands more than they should. Here's how to stop it.
My Worst Deal Ever — I Lost $2,300 and I'm a Car Guy
If it can happen to me, it can happen to anyone. Here's exactly what went wrong — and what I should have done differently.
The Final Checklist — Read This Before You Sign Anything
Everything to review before the pen touches paper. This chapter alone has saved buyers thousands. Don't skip it.
Real Buyers. Real Deals. Real Numbers.
What happens when you walk in prepared instead of hoping for the best.
"I was terrified to buy my first car alone. This book broke everything down so simply that I actually felt in control at the dealership. The finance office chapter alone was worth 10x the price."
"I used the 3-Part Deal Structure from Chapter 3 and caught the dealer trying to roll my trade-in into the financing. Saved over $3,200 on my SUV. This should be required reading."
"I've leased 4 cars and never once understood what I was signing. The leasing chapters explained money factor and residual in a way that actually made sense. Wish I had this years ago."
"My credit score is 580. Every other guide just says 'fix your credit first.' Cedric actually showed me how to buy smart with the score I have right now. No judgment, just real advice."
"I work in the industry and this book is accurate. If more customers came in with this knowledge, we'd have to work a lot harder. Cedric didn't sugarcoat anything."
"Got burned on my last car — overpaid by thousands and didn't realize it until later. Bought this book before my next purchase and the difference was night and day. Confident the entire time."
Who This Book Is For — and Who It's Not
This book is for you if:
- You're buying a car in the next 90 days and want to walk in ready
- You got a deal that felt wrong — and you want to know why
- You want to understand every number before you sign it
- You'd rather be prepared than confrontational
- You want to verify your deal was fair — not just hope it was
- You're buying for yourself, a spouse, or helping someone buy their first car
This book is NOT for you if:
- You want a magic trick to get a car for free
- You think you already know everything
- You're looking for "guaranteed savings" promises
- You want to fight the salesperson, not work with them
- You're not willing to spend 2 hours reading before a $30,000+ decision
Who's Cedric The Car Guy?
Here's What You're Getting
Everything inside the Car Buying SECRETS book
The "Read It First" Guarantee
Read the book. Use it at the dealership. If you don't feel more informed and more confident about your next car purchase, reach out within 30 days and I'll make it right. No hoops. No hassle. Your satisfaction matters more than $19.
Questions Before You Buy?
Your Next Car Deal Is Coming.
Walk In Ready — Not Hoping.
Dealers negotiate every day. You negotiate once every few years. This book closes that gap. 68 pages. $19. Read it before you go.